The Optics Lab, LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.

We are a California-based company and comply with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) for our visitors from the European Union.

Newsletter Subscription: When you subscribe to our newsletter, we collect your email address and, optionally, your first name.

Purchases: When you make a purchase, we collect your name, email address, shipping address (for physical products), phone number (optional), and payment information. Payment processing is handled securely by Square or through eBay—we do not store your full credit card details.

Film Picks (Subscriptions): When you subscribe to Film Picks, we collect the same information as for purchases. Additionally, Square stores your payment card on file to process recurring charges on the 7th of each billing cycle. You can manage or cancel your subscription at any time.

Automatically Collected Information: We may collect certain information automatically, including your IP address, browser type, and pages visited, to improve our website and services.

We use the information we collect to:

• Send you our newsletter with updates on stories, products, and insights
• Process and fulfill your orders
• Communicate with you about your purchases
• Improve our website and services
• Comply with legal obligations

We work with trusted third-party services to operate our business:

• Loops.so: We use Loops to manage our newsletter subscriptions and send emails.
• Square: We use Square to process payments securely. Square's privacy policy can be found at squareup.com/legal/privacy.
• eBay: We also sell products through our eBay store. Purchases made through eBay are subject to eBay's privacy policy and buyer protection programs.

These services have their own privacy policies governing their use of your data.

What we collect: Your phone number, provided voluntarily at checkout.

How we use it: Stored alongside your order and customer record solely so we can contact you about your order if needed (e.g. delivery coordination, shipment questions).

Sharing: We do not sell, rent, or share your phone number with any third party. We do not send automated text messages or marketing communications to your phone number.

Providing a phone number is not a condition of purchase. You may complete your order without one.

If you are a California resident, you have the right to:

• Know what personal information we collect about you
• Request deletion of your personal information
• Opt-out of the sale of your personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at info@theopticslab.com.

If you are located in the European Union, you have the right to:

• Access your personal data
• Rectify inaccurate personal data
• Request erasure of your personal data
• Restrict processing of your personal data
• Data portability
• Object to processing of your personal data
• Withdraw consent at any time

To exercise these rights, please contact us at info@theopticslab.com.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

Newsletter subscribers can unsubscribe at any time using the link in our emails, and we will remove your email from our mailing list.

We use essential cookies to ensure our website functions properly. We may also use optional analytics cookies to understand how visitors use our site. You can manage your cookie preferences at any time through our cookie consent settings.

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: info@theopticslab.com

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.